reasons to have your own website

a list of all the reasons I believe in websites in 2026

  1. it's a calling card that you actually own
  2. creative practice
  3. technical practice
  4. marketing practice that's performing in a good way
  5. strategic unfaithfulness in practice (see strategic disloyalty)
  6. it's cool af
  7. signal of seriousness
  8. time away from algorithms
  9. being actually PART of the WEB
  10. you make the rules there
  11. you can sell stuff there
  12. you can talk about stuff there you wouldn't dare to talk about on social media
  13. you don't have to see other people's opinions on there
  14. no stupid comments
  15. one hub for all your socials
  16. you don't have to pick a medium (video, visual AND text as you wish)
  17. you can make it look however you want
  18. in control of what you show to people (and in which order, and how)
  19. no distracting tech and buttons (if you wish so)
  20. you really feel like you're building something overtime
  21. to be cool and counterculture
  22. to be traditional (both can be true)
  23. to learn things
  24. to be real in the eyes of the robots crawling the web
  25. to be referenced easily
  26. to be easily checked out (especially if your name is your domain name)
  27. to link to your favorite websites

raaah would have been cool to at least get to 30 but nothing else comes to mind, no matter.